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Privacy policy


I. Basic provision

  • The administrator of personal data according to article 4 point 7 regulation of European parliament and the council (EU) 2016/679 about protection of natural person according to processing of personal data and on the movement of such data (hereinafter: ,,GDPR’’) is Alpenta s.r.o. IN 07859511 with headquarters in Hradec Králové (hereinafter: ,,administrator’’).
  • Contact details for administrator are

address: Alpenta s.r.o. Piletická 486, 503 41 Hradec Králové


phone number: +420 601 554 516

  • Personal data means any information about an identified or identifiable natural person; An identifiable natural person is a natural person who can be directly or indirectly identified, in particular by reference to a certain identifier, for example a name, identification number, location data, network identifier or to one or more special elements physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.
  • The administrator has not appointed a personal data protection trustee. The contact details of the trustee are:


II. Sources and categories of  processed personal data

  • The administrator processes personal data that you have provided to him/her or personal data that the administrator has obtained based on the fulfillment of your order.
  • The administrator processes your identification and contact data and the data necessary for the fulfillment of the contract.


III. Legal reason and purpose of personal data processing

  • The legal reason for processing personal data is
  • fulfillment of the contract between you and the administrator according to Article 6 paragraph 1 letter b) GDPR,
  • legitimate interest of the administrator for provisioning of direct marketing (especially for sending commercial messages and newsletters) according to article 6 paragraph 1 letter f) GDPR,
  • Your consent to processing for the purposes of providing direct marketing (in particular for sending business communications and newsletters) according to  article 6 paragraph 1 letter a) GDPR in conjunction with § 7 paragraph 2 of the law No. 480/2004 Sb., on certain information services in the event that no goods or services have been ordered.


  • The purpose of personal data processing is
  • the processing of your order and the performance of rights and obligations arising from the contractual relationship between you and the administrator; when placing an order, personal data are required that are necessary for the successful processing of the order (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and fulfillment of the contract, without the provision of personal data it is not possible to conclude the contract or fulfill it on the part of the administrator,
  • sending business messages and doing other marketing activities.
  • There is no automatic individual decision-making by the administrator within the meaning of article 22 GDPR. You have given your express consent to such processing.


IV. Data retention period

  • The administrator stores personal data
  • for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the administrator and to exercise claims from these contractual relationships (for a period of 15 years from the termination of the contractual relationship).
  • for the period until consent to the processing of personal data for marketing purposes is revoked, a maximum of 60 years, if personal data is processed on the basis of consent.
  • After the personal data retention period has expired, the administrator deletes the personal data.


V. Recipients of personal data (controller’s subcontractors)

  • Recipients of personal data are persons
  • participating in the delivery of goods / services / realization of payments based on the contract,
  • involved in ensuring the operation of services,
  • providing marketing services.
  • The administrator does not intend to transfer personal data to a third country (a country outside the EU) or an international organization. Recipients of personal data in third countries are providers of mailing services / cloud services.




VI. Your rights

  • Under the terms set out in the GDPR, you have
  • right to access your personal data according to article 15 GDPR,
  • right to correct personal data according to article 16 GDPR, or to restrict processing according to article 18 of the GDPR.
  • right to delete personal data according to article 17 GDPR.
  • right to object against processing according to article 21 GDPR and
  • right to data portability according to article 20 GDPR.
  • the right to withdraw consent to processing in writing or electronically to the address or email address of the administrator listed in No. III of these terms and conditions.
  • You also have the right to file a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.


VII. Terms of security of personal data

  • The administrator declares that it has taken all appropriate technical and organizational measures to secure personal data.
  • The administrator has taken technical measures to secure data stores and personal data stores in paper form.
  • The administrator declares that only persons authorized by him have access to personal data.


VIII. Final provisions

  • By submitting an order from the online order form, you confirm that you are familiar with the terms of personal data protection and that you accept them in their entirety.
  • You agree to these terms and conditions by checking your consent via the online form. By checking consent, you confirm that you are familiar with the terms of personal data protection and that you accept them in their entirety.
  • The administrator is authorized to change these conditions. It will publish a new version of the terms of personal data protection on its website, or send you a new version of these terms to the e-mail address you provided to the administrator.

These terms and conditions take effect on  December 5. 2023


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